This is how we recommend nonprofits handle board giving for their capital campaigns:Ģ. We recommend nonprofits follow a clear process that involves setting specific giving goals, soliciting every board member individually, and reporting the results. It’s most effective to have a clear and specific plan for soliciting board members in place early in the campaign. Providing structure and encouragement improves the results. The more vague and hands-off, the less the board is likely to give. These options are likely to yield different results. Providing pledge forms and gently encouraging they be returned by a particular date.Discussing board contributions during one-on-one meetings with each board member.Asking board members for gifts but not specifying any practice for determining the amount.Asking board members to give a gift that is personally significant to them.“Give-get” policies in which board members are asked to be responsible for sourcing a specific amount of money from themselves, other donors, and/or sponsors.Nonprofits take a variety of approaches to board member contributions during capital campaigns. If you make board giving a part of your capital campaign planning from the start, you’ll help ensure your campaign gets off to a powerful start. So, board giving is all too easily put to the side without a concrete plan in place. However, asking a board member for a personally meaningful gift can be awkward. The amount will of course be different for every organization, but it’s still a standard expectation for board members to be engaged and push the campaign forward in whatever ways they’re able, including making a gift. We’ve seen that contributions from board members often account for 20% or more of a campaign’s total donations. In capital campaigns, board giving matters.
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